Digital Transformation in the Real Estate Market: Case Study of the I9Dommus Proposal

Resumo

DOI: 10.13140/RG.2.2.19188.16002

This article explores I9Dommus's initiative for digital transformation in the real estate sector, focusing on enhancing the buying and selling experience of properties. The main focus is to integrate innovative technologies and optimized processes to increase operational efficiency, strengthen data security, and enhance customer satisfaction. This proposal addresses the urgent need for modernization in a traditionally slow-to-adapt industry, presenting a detailed strategy for implementing significant digital changes. The analysis includes the implementation of advanced Data Analytics solutions and Customer Relationship Management (CRM) systems, aimed at improving decision-making and personalizing user experience. Data security, a crucial aspect in this digital age, is addressed through the introduction of encryption technologies and robust security systems, aligning with current